The founder
Gauri Chhabra
She is in Class 9 at Gyan Bharati School, Saket. She skates for her state and country, she builds things for the love of it, and somewhere between the two she decided a mist spray brand should exist. She pitched it into her school’s entrepreneurship programme, it was picked to be built, and Ynot is hers — the name, the four scents, the reason any of this happened.
Most people ask why. She asked why not.
In her own words · 1 min 47 s
Idea → creation → launch → sell
How a question
became four bottles.
Nothing about this was a school project. Each step was a real decision, made in order, by someone who wanted the thing to exist.
Why not?
Mist sprays are everywhere and somehow never quite right — too grown-up, too generic, or priced like it wasn’t meant for you. Gauri kept circling the same thought: someone should make one for people her age, and it should have attitude.
That question became the name. Ynot.
Four vibes, not one
One scent would have been easier. She made four, because nobody is the same person every day — Black Bloom, Legacy, Dark Rogue, Amour Belle, each with its own character illustrated right on the bottle.
100 ml, skin-friendly, priced at ₹599 so it stays something you can actually buy.
Out of the notebook
This is the step where most school ideas quietly stop. Ynot didn’t, because it was chosen. She pitched it into her school’s entrepreneurship programme, and Ynot came out of that as one of the ideas selected to actually be made. Selection is the difference between a notebook page and a purchase order.
Packaging designed, bottles filled, brand built — and then the part most ideas never reach: putting it in front of people. The site you’re on is the launch, and the bottles are shipping.
Bottle number one
This is the chapter being written right now. Every order goes to Gauri directly — she reads them, she packs them, she sends them.
Reserving one makes you part of the first run.
The support system
She had the idea.
Her school said yes.
A fourteen-year-old cannot open a supplier account, and a good idea on its own does not become a product. What Gauri needed was somewhere to pitch it and someone to say this one is real, go and build it. She got both in the same place.
Gyan Bharati School
Saket, New Delhi
Her school runs an entrepreneurship programme alongside Class 9 — which means treating a student’s business idea as work worth timetabling, mentoring and standing behind, not as a distraction from the syllabus.
Gauri pitched Ynot into it and it was selected to be built. That is the step most school ideas never get: the one that turns a notebook page into a purchase order.
Ynot exists partly because the place she spends her days decided that building something real counted.
gyanbharatischool.in →Thank you. She would still be sketching bottles otherwise.
Outside the brand
She was already
building and falling.
National level
Gauri competes on a skateboard at national level and has taken podiums across state, national and open championships. Skating teaches one thing better than anything else: the trick only works after the falls, so you keep going back.
A builder first
She has always made things — LEGO is the long-running obsession, the habit of picking up pieces and turning them into something that stands on its own.
Why not?
Four vibes, one attitude, and a founder who decided to make it instead of waiting until she was old enough to.
Get a bottle →